Make Data Your Biggest Asset
We help eCommerce, retail, SaaS, and B2B companies turn raw, multi-channel data into clear, actionable insights. By integrating Google Analytics 4 (GA4), Google Tag Manager (GTM) and your CRM, we track every marketing dollar and optimize ROI with custom BI dashboards
Our outcome-driven approach ensures you capture the right metrics and budget decisions are driven by data, not guesswork
How It Works
Audit & Strategy
We assess your current analytics setup (GA4, GTM, CRM) and identify tracking gaps. This ensures accurate data aligned with your business KPIs across eCommerce, retail, or SaaS.
Analytics & CRM Integration
We connect GA4, GTM, and CRM systems (Salesforce, HubSpot, etc.) to capture every customer interaction and enable full-funnel, multi-touch attribution.
Dashboards & Optimization
We centralize all marketing, sales, and ad data into real-time BI dashboards (Looker, Power BI, Tableau) for clear insights and smarter ROI-driven decisions.
Key Outcomes
Industry-Specific Insights
Unlock comprehensive analytics frameworks specifically tailored for your eCommerce, Retail, or SaaS sector, focusing on critical KPIs that drive measurable growth and competitive advantage.
- Target high-value customers and maximize profitable campaign performance
- Align tracking with proven industry benchmarks and standards
- Optimize lead generation using sector-specific conversion metrics
Full ROI Visibility
Track every marketing dollar’s journey from initial ad spend to final revenue conversion with unified cross-channel data integration across all platforms and CRM systems.
- Connect performance metrics directly to conversions and revenue
- Measure and improve ROAS with real-time accuracy
- Generate comprehensive ROI reports linking spend to sales
Multi-Touch Attribution
Go beyond basic last-click tracking to understand precisely how each marketing channel contributes across the entire customer journey using advanced attribution modeling techniques.
- Reveal true campaign performance across multiple touchpoints
- Credit every channel's impact on final conversions
- Optimize marketing mix for highest-performing lead sources
CRM & Pipeline Integration
Seamlessly integrate leading CRM platforms like Salesforce or HubSpot to bridge critical marketing and sales data gaps for truly actionable business insights.
- Link campaign data to lead quality scores and revenue
- Forecast growth patterns and optimize acquisition costs
- Automate lead scoring and nurturing workflow processes
Real-Time Dashboards
Monitor all essential marketing KPIs through interactive, customizable dashboards built on industry-leading platforms like Looker, Power BI, or Tableau for instant insights.
- Visualize live campaign data and budget performance
- Optimize strategy instantly with data-driven decision making
- Track lead funnels with customizable dashboard views
We bring together the best marketing, analytics, and cloud tools
Google Tag Manager
GA4
Google Ads
MetaPixel
BigQuery
Snowflake
Databricks
Postgres
HubSpot CRM
Salesforce
Zoho CRM
Klaviyo
ActiveCampaign for Marketing automation
Google Ads
Meta Ads
LinkedIn Ads
DV360 – Campaign data integration
Amazon
Shopify
WooCommerce– eCommerce performance sync
Looker Studio
Power BI
Tableau
Metabase
FAQs
What is marketing analytics and how can it help my business?
Marketing analytics is the practice of measuring, managing, and analyzing marketing performance data to maximize effectiveness and optimize return on investment (ROI). Our service helps eCommerce, retail, SaaS, and B2B companies transform raw, multi-channel data into clear, actionable insights that drive data-driven decision making rather than guesswork.
Which industries benefit most from marketing analytics services?
Our marketing analytics services are specifically designed for eCommerce, retail, SaaS, and B2B companies. We provide industry-specific insights and frameworks tailored to each sector’s unique KPIs, helping optimize lead generation, customer acquisition costs, and revenue attribution across different business models.
Do I need to upgrade to Google Analytics 4 (GA4)?
Yes, GA4 is essential since Universal Analytics stopped collecting data in July 2023. GA4 uses an event-based measurement model that provides better cross-platform tracking, enhanced privacy measures, and improved reporting capabilities. We ensure proper GA4 setup to avoid common implementation issues.
What are the main differences between Universal Analytics and GA4?
GA4 uses an event-based measurement model instead of session-based tracking, providing better user journey insights across web and mobile apps. It offers enhanced privacy features, improved conversion tracking, and better integration with Google Ads. We help you navigate these differences during migration.
How do you ensure GA4 is properly integrated with Google Ads?
We verify auto-tagging settings, properly link GA4 to Google Ads accounts, and ensure conversion tracking works correctly. Common issues include conversions being attributed to direct traffic instead of campaigns – we resolve these setup problems to ensure accurate campaign attribution.
Can you help fix GA4 data discrepancies and reporting issues?
Yes, GA4 often has conversion tracking discrepancies and integration problems. We troubleshoot these issues by verifying tracking code implementation, examining data quality, and ensuring proper configuration. Our team resolves common GA4 problems to provide accurate, reliable data.
How does Google Tag Manager improve my marketing tracking?
GTM allows us to implement and manage tracking codes without modifying your website code directly. This enables faster deployment of tracking pixels, conversion tags, and custom events while maintaining data accuracy. We use GTM to ensure comprehensive multi-channel tracking across all your marketing platforms.
What tracking gaps do you typically find during audits?
Common tracking gaps include incomplete conversion funnels, missing cross-domain tracking, untracked micro-conversions, and poor attribution between marketing channels. Our audit identifies these gaps and implements comprehensive tracking to capture every customer interaction across your entire marketing ecosystem.
Which CRM platforms do you integrate with?
We integrate with leading CRM platforms including Salesforce, HubSpot, Pipedrive, GoHighLevel(GHL), Airtable and other major systems. Our integration connects marketing campaign data directly to lead quality scores, revenue outcomes, and customer lifetime value for complete ROI visibility.
How does CRM integration improve marketing ROI measurement?
CRM integration bridges the gap between marketing activities and actual revenue outcomes. We connect campaign data to lead quality, sales conversions, and customer lifetime value, enabling you to track every marketing dollar’s journey from initial ad spend to final revenue conversion.
What is multi-touch attribution and why is it important?
Multi-touch attribution goes beyond last-click tracking to understand how each marketing channel contributes across the entire customer journey. This reveals true campaign performance across multiple touchpoints, helping you optimize your marketing mix for the highest-performing lead sources and improve budget allocation.
How do you handle data quality issues in CRM integration?
We implement validation rules, cleanse data by removing duplicates, and handle missing values before integration. Our process includes data standardization, establishing consistent formatting, and ongoing monitoring to maintain data accuracy and completeness.
What dashboard platforms do you use?
We create real-time BI dashboards using industry-leading platforms including Looker, Power BI, and Tableau. These platforms centralize all your marketing, sales, and ad data into interactive, customizable dashboards that provide instant insights for data-driven decision making.
What metrics and KPIs do your dashboards typically include?
Dashboard metrics vary by industry but typically include conversion rates, customer acquisition costs, lifetime value, ROAS (Return on Ad Spend), lead quality scores, funnel performance, channel attribution, and revenue attribution. We customize KPIs based on your specific business model and growth objectives.
How do you measure marketing ROI across different channels?
We implement unified cross-channel data integration that tracks every marketing dollar from initial ad spend to final revenue conversion. Our attribution modeling connects performance metrics directly to conversions and revenue, providing comprehensive ROI reports that link spend to actual sales outcomes.
What is ROAS and how do you help improve it?
ROAS (Return on Ad Spend) measures revenue generated for every dollar spent on advertising. We improve ROAS through real-time tracking, identifying highest-performing campaigns, optimizing budget allocation, and implementing data-driven campaign adjustments based on performance insights.
How do you track customer lifetime value (CLV)?
We integrate CRM data with analytics platforms to track customer interactions over time, calculate average purchase values, purchase frequency, and retention rates. This enables accurate CLV calculations that inform customer acquisition strategies and marketing budget allocation decisions.
How do you ensure data privacy and compliance?
We implement proper data governance, ensure GDPR compliance where applicable, and follow best practices for data security. Our setup includes proper consent management, data retention policies, and secure data handling procedures to protect your customer information.
What happens if my website or marketing tools change?
Our flexible implementation adapts to business changes. Whether you add new marketing channels, update your website, or integrate new tools, we modify tracking and dashboards accordingly. Our modular approach ensures minimal disruption when scaling or changing your marketing technology stack.